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Case Summary Founded in 1989 by CEO Charles Dunstone Carphone Warehouse has since been on a rapid increase. The company based in the UK currently owns over 2, 2000 stores and has become one of Europe's leading independent retailers in the mobile phone and services industry. -The mobile phone industry has been increasingly evolving and as a result consumers have had to quickly adapt to it. Nearly everyone uses a handset thus it is important to provide a service that helps them to fully learn the functions that the headsets provide. There is also an increasing amount of headset providers, thus the need for independent advice and choice is becoming more and more important. As a result of this Carphone Warehouse have been continually investing a lot into the training of their sales team, and creating a comfortable environment for the customers to shop in. The company believe that their customers...

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