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Business report on The Body Shop
Member rating: No Rating | Words: | Submitted: Wed Nov 06 2002
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Business Communication Skills Business report on The Body Shop 04.11.2002 Contents: 1. Introduction 2. Company background 3. Analyses 3.1 PEST Analyses 3.2 Porter's Five Forces Analysis 3.3 Stakeholder Analysis 4. Conclusion 5. Recommendations 6. Appendixes 7. Bibliography 1. Introduction In this report we will bring the emphasis on the successful business model of The Body Shop when it started the operations with an innovative line of products. We will analyse the development of the successful brand and the reasons why competition managed to erode their market share and their margins. In order to obtain this, we will use three types of analysis: * PEST * Porter's Five Forces * Stakeholder analysis The main purpose of using analysis is to bring up an external environmental affects, which most likely will affect The Body Shop in the next 12 months. 2. Company background Company: Established in 1976 by Anita and Gordon Roddick and appeared on the Stock market in 1986. Headquarters: UK (Littlehamptom, Sussex). Product sectors: Bath and shower products, colour cosmetics, fragrances, men's grooming products,...
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