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Business planning - The product choosen for this plan is a trials bike frame. Trials riding is a development from moutain biking. The equipment that a trial rider uses is developing every year in specialzion.
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| Submitted: Mon Sep 15 2003
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Business Planning Introduction The product choosen for this plan is a trials bike frame. Trials riding is a development from moutain biking. The equipment that a trial rider uses is developing every year in specialzion. This has lead it to developing furthur away from mountain biking. As Trials has only started to develop five years ago, the market is wide open for a new, more advanced product. I have seen a potencial entrance to the market based on research due to great idervidual intresset and envolvement. This has resulted in depth understanding of product quality and price ranges. Trials riding has great potencial for futur sales and is at present held back by certin factors, which are highlighted below:- a) Poor demand due to high price of products. b) Poor demand results in high production costs. However this vicious circle can be broken. I have contacted a Russian source who can supply a product of superiour...
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