Business plan for calender project.
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Wboy Wgirl Case Prepared by: Sunny Gawri October 31, 2003 TABLE OF CONTENTS . . Executive Summary Current Marketing Situation Opportunities and Issues Objectives Executive Summary Luke Atkins, a current student enrolled at the Richard Ivey School of business at Western University. Luke had developed various calendars to help support his charity fundraising cause. He has had previous experience in this industry when he decided to raise money for his rugby team; he displayed his team members posing on calendars each month, so that he could develop the calendars to make money. These Rugby calendars where one of his greatest successes as it grossed about $10,000 in sales. Luke has been recognized as an important member when it comes to fundraisers for charity events, which is why he has decided to develop another calendar to raise funds for local charities such as...


