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Business Report - Gillette Australia's Current Marketing Strategies.
Member rating: No Rating | Words: | Submitted: Fri Sep 12 2003
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Business Report - Gillette Australia's Current Marketing Strategies. Report To: Swedish Razors. Inc From: XXXXX Topic: Gillette's marketing strategy for its new product - Mach 3 Turbo. Executive Summary: This report is to be delivered to the board of directors of Swedish Razors .Inc about Gillette's marketing strategies after a 6 week professional exchange to Gillette Australia Gillette Australia: (a brief overview) * Has been operating since 1980 * Has had 40% of market share since its first product - the Gillette 'Contour' was launched in 1980 * Employs 400 people in manufacturing and 320 in management The Product: Gillette is about to release a new razor called the 'Mach 3 Turbo' to replace the existing 'Mach 3' (released 1999). The new product has: * 'New blade Technology' - with 3 blades (same as 1999 model) * The ability to shave against the grain * New lubrication strip * A new 15% higher premium price. The 15% higher price is so the market thinks it...
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