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Table of contents Executive summary Table of contents The current market The business opportunity Business objectives Managing the business Products and services Marketing Operations Finance 1.0 Executive summary 1.1 The Business idea From research and observation there appears to be a gap in the market for Caribbean fresh baked products with an element of organic edge in the area of Lewisham. The increase in population of Caribbean immigrants has led to high demands for these products. In order to fill this gap, the proposition is to establish a new bakery on Lewisham high street providing a variety of products to cater for consumers needs. The most important reason for setting up the business derived from primary evidence from potential consumers that was received (see questionnaire) where most people thought it was a good idea. Setting up a bakery has been both Shevon and Anne's dream since years spent at university. The company will be managed on a partnership basis. Ann Fletcher...

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