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Business Planning, Group Report - Vodafone.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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BUS2000 Business Planning Group Report Group C Student Name Student Number Mohammed Mahi Saied 2116226 Paul Scott 9924811 Khalid Patel 2104708 Ferhad Patel 2108348 Sandeep Pandit 2128167 Content Terms of reference 1...............................................................Page3 Procedures 2 ........................................................................Page3 History of Vodafone 3.............................................................Page3 The market place....................................................................Page4 Mission and Objectives 4....................................... ...............Page6 Mission Statement..................................................................Page7 Vodafone's Objectives.............................................................Page7 Internal and external Environment of Vodafone 5...............Page8 SWOT Analysis Company's Strength...............................................................Page8 Weaknesses.........................................................................Page8 Opportunities........................................................................Page9 Threats...............................................................................Page9 Pest Analysis.......................................................................Page11 Political..............................................................................Page11 Economical.........................................................................Page12 Social................................................................................Page12 Technological.....................................................................Page12 Business strategies 6.........................................................Page13 Strategies Implementation 7........................... ...............Page17 Recommendation 8............................................................Page19 Summery...........................................................................Page21 Bibliography......................................................................Page23 1. Terms of Reference 1.1 This report has been written as part of the BUS2000 coursework. 1.2 The report will include: - A brief History of Vodafone and its product range and the market. - The mission and objectives of Vodafone. - Analyses of internal and external environment. - The latest business strategies. - How the strategies were implemented. - Recommendation of further development. 1.3 This report is written to the BUS2000 module leaders Yi Zhu and Bill Francis. 1.4 It will be submitted to Bounds Green student office no later than 2nd May 2003. 2. Procedures In order to gather relevant information the following procedures were carried out. 2.1 Revising the lecture notes regarding...
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