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Business Plan
Member rating: No Rating | Words: 2719 | Submitted: Wed Feb 13 2008
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BUSINESS PLAN MGT 440 EXECUTIVE SUMMARY A unique good can be defined as a good at the highest end of the market in terms of quality and price (wikipedia.org). Classic underwear includes high fashioned items such as lingerie, clothing, and accessories. However, many markets have luxury segment including for underwear's. The market for unique classic underwear for women in the UK has been expanding during the past decade, as more outlets have begun to stock larger ranges of designer underwear's, and more designer brands are coming into the market. The market is dominated by traditional fashion houses many amongst a few are Agent Provocateur, Contessa, Bravissimo, Myla, Figleaves to mention but a few. The market has been encouraged by the huge take-up of major brands There are many factors contributing to the growth of this market in recent years. The number of females in employment expanded at a faster rate in...
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