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Business Plan Checklist Many people mistakenly assume that to write a successful start-up business plan they should dazzle their readers with complicated technical jargon, complex corporate structures and fierce non-disclosure pledges. Yet the truth is that this type of approach can actually alienate po- tential investors, who may be neither technical- ly oriented or knowledgeable about your particu- lar industry. The purpose of a well-prepared business plan is not to show how sophisticated you are as a writer, but how practical and at- tainable your goals are. Whether you're trying to raise $20,000 or $2,000,000, you should be sure to address cer- tain crucial areas that convince investors your business is a good risk. Following is a general approach that you can use as a foundation. How- ever, you should tailor your plan to meet the specific circumstances of your business, empha- sizing its strengths and addressing the poten- tial problems and challenges to be faced. Summary The summary should concisely describe the key elements of the business plan. For the firm seeking financing,...

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