Business Model of Napster 2.0.
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1.0 Introduction Over the thousands of years or so, people have engaged in commerce, or doing business, by exchanging of valuable objects or services between at least two parties and includes all activities that each of the parties undertakes to complete the transaction, which we normally called the traditional commerce. Whereby, the entire business environment is totally different from the past. As the technologies developing rapidly, and the exponential growth of the Internet, the ways of we do business is changing. Normally, the Internet "presents a new and highly effective avenue for communicating and conducting business online", which we known as electronic commerce (Lawrence, et.al. 2002, p.2). As the Napster 2.0 started to launch in October 2003, as an electronic commerce web site as compare to the previous peer-to-peer file sharing web site which is totally "FREE". Basically, electronic commerce (e-commerce) is "broadly defined as the use of computer...


