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Business Link Support (PBA) has been asked to prepare a communications plan for Technosys Ltd.,
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Executive Summary Business Link Support (PBA) has been asked to prepare a communications plan for Technosys Ltd., which website is to be launched in the Internet in the UK. Market analysis identified the target market, which consists of two groups: SMEs and Home computer users. After researching their media usage has been identified. Consequently a communications strategy that makes use of these media has been created. The strategy will use advertising, direct mail. Print, Outdoor and the Internet will be the main media. The Creative strategy is designed to emphasize the unique selling points of Technosys and weaken the target markets objections. The budget has been allocated, however it is suggested to change the allocation from £10,000 in the course of the three years. The majority of the budget will be spent on TV, internet and print advertising. Introduction Our research team, the Business Link Support (PBA) has been appointed to develop an...
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