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Introduction 2 HSBC Bank 2 Kellogg's 2 Main Objectives 3 HSBC 3 Kellogg's 3 Business Environment 5 HSBC 5 Kellogg's 6 European Economic & Political Integration 7 HSBC 7 Kellogg's 10 Conclusion 11 Bibliography 12 Websites 12 Introduction Being a business analyst for a major Merchant Bank, a report has been assigned by the line manager to compare and contrast the Business Environment of two organisations. The two businesses chosen to write the report on are HSBC Bank (tertiary) and Kellogg's (secondary) HSBC Bank HSBC is a public limited company and is one of the biggest banks in the world, being the fifth largest company and the third largest banking company. It was first founded in Hong Kong by a gentleman who goes by the name of Thomas Sutherland in 1865. Its total revenue is $70.1 billion USD, total operating income is $54.8 billion USD and its net income is $15.8 billion USD. 'HSBC's pride in its history is not a matter of nostalgia. Our experiences have shaped the Group's character and business approach. Our record of resilience, adaptability and innovation helps to explain why we...

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