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Business Economics Assessment - Passenger Airlines
Member rating: No Rating | Words: | Submitted: Wed Nov 17 2004
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Business Economics Assessment Passenger Airlines Contents 1. Table of contents.................................................................................. 2 2. Summary............................................................................................. 3 3. The market structure of the airline industry.............................................. 4 4. Strategies in the airline industry.............................................................. 7 4.1 Strategies towards each other................................................................. 7 4.2 Strategies towards customers................................................................ 9 5. Consequences of the market structure....................................................10 5.1 Consequences for firms.......................................................................... 10 5.2 Consequences for consumers................................................................. 11 5.3 Consequences for society....................................................................... 12 6. Regulations effecting airlines................................................................. 13 7. Conclusion.......................................................................................... 15 8. Appendix............................................................................................. 16 9. Bibliography........................................................................................ 17 2. Summary In the airline industry it is possible to identify separate markets. In generally it can be argued that oligopoly is the dominating market structure. The firms in the industry are interdependent and therefore individual companies' decisions have an influence on the competitors. Furthermore barriers to entry can be observed. In this imperfect competitive market the airline companies face the choice of adopting competing or colluding strategies towards each other. These include for instance hub-and-spoke networks and the establishment of alliances. Customers are primarily affected by the carriers' strategies through price discrimination and product differentiation. Although the recent deregulation and privatisation of the airline...
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