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EXECUTIVE SUMMARY Business Description The company Cardiovascularly Healthy brings to you Fusión: a product filling an attractive and currently vacant niche by combining two rapidly growing markets. We are a small, private company with a talented and enthusiastic management team dedicated to promoting Fusión - a venture we believe to be one of huge potential. A smoothie is the daytime drink for the image-conscious person, the meal-on-the-go for the busy commuter and seen by all who drink them as a fast-track method to a healthier diet. So, with plenty of choice already available and established in this market, why do we think we can enter and exploit it? We have one considerable advantage.... Another huge market which is constantly growing is the 'functional food' market. By this we mean foodstuffs which provide more than just a nutritional benefit - they provide some sort of health or life enhancing bonus. Examples include cereals with...

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