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Building-up the department has been enormously exciting and satisfying and at the same time Public Relation itself has come of age academically-Anne Gregory
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Building-up the department has been enormously exciting and satisfying and at the same time Public Relation itself has come of age academically-Anne Gregory Introduction Public Relations (PR) has become more and more important and established a respectable status in the business world even in the whole society. As organizations seek ways to increase profits, many turn to the field of public relations as a way of achieving their goals. In designing public relations/communication programs, there are many factors that public relations practitioners must consider in order to be successful in these markets. Thus, having a clear knowledge of what is PR really about and how is PR put into practice making effect tends to be significant. I. Definition of Public Relations Many PR practitioners put blind ideas in doing PR activities without really understand the meaning of PR. On one hand, the definition of Public Relations, according to Newsom & Kruckeberg (1996) is...
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