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BubbleTea Cafe Course: ENT500 Date: June 20, 2002 By: Desmond Chan 013294129 Aneil Bachan 990196073 Rinku Bhatia 960843191 Beeya Grewal 989110754 Sujith Tharmarajah 990932071 Table of Contents Executive Summary and Background Purpose and Mission Market Driven Planning Process Process Products and Services Promoting and Planning Special Promotion Pricing Personnel Place and Location Financial Appendix Executive Summary and Background The BubbleTea Café is a relaxing place for friends to spend some time and socialize; the interior setting and sound will setup the atmosphere. It is located on College St., west of Spadina near China Town. This location will promise us some definite customers, as China Town is a very busy area. Since China is oriental and the oriental community introduced bubble tea the chance for a good profit is evident. Also we guaranteed more customers from the near by offices, retail, shopping, restaurant/entertainment, and residential development. BubbleTea Café will provide bubble teas with more than a hand full of flavor combinations, 432 to be specific. Takeout services are also...

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