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BRITISH AIRWAYS I - SWOT Analysis Strengths The strength of the airline includes the excellent new fleet of aircrafts purchased to compliment comfortable traveling of passengers. This move was made to counter the wretched state of travel and complains received by the previous fleet used by British Airways. An amazing magnitude of operations allows British Airways an advantage over her competitors by catering to a wider variety of customers. Competitor airlines, such as Virgin Atlantic Airways have a magnitude of operations 15 times lesser than that of British Airways [Fedrick, 2002]. A great diversity of routes flatters this great magnitude of operations. These factors make the services of BA more accessible to prospective customers in United Kingdom and around the world. Packages ensuring customers a better mileage for their money make the airline more attractive and offer competition to the airline industry, triggering an opportunity of earning larger revenues. British Airways offers...

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