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Britannia Processed Cheese

Member rating: No Rating | Words: 2426 | Submitted: Fri Nov 09 2007

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EXECUTIVE SUMMARY This report is about Britannia Processed Cheese. Britannia is a leading biscuit brand since 1892. It took a new step into the dairy industry in 1997 with two products - Processed Cheese and Dairy Whitener. In 2002, Britannia's New Business Division namely 'Britannia Milkman' formed a joint venture with Fonterra, the world's second largest Dairy Company, which gave birth to Britannia New Zealand Foods Pvt. Ltd. In my report I have done a complete analysis of the Britannia processed Cheese. The analysis has been carried out using SWOT analysis and PRESTCOM analysis. On the basis of analysis we can see that Amul has given a big competition to Britannia. The Britannia cheese market is growing at 10-12% in volume terms and 16-17% in value terms with Amul. Britannia New Zealand Foods has already cornered around 45% of the Rs 450 crore Indian cheese markets and in garnering a higher cheese...

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