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Briefly explain what you understand by the statement that a brand or organisation is involved in "global marketing" - Using your knowledge and awareness of the brand that you studied for your group portfolio, show how that brand can be described as global
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Briefly explain what you understand by the statement that a brand or organisation is involved in "global marketing". Using your knowledge and awareness of the brand that you studied for your group portfolio, show how that brand can be described as global? The statement that a brand is involved in global marketing shows its domestic and foreign marketing activities synergistically contribute to achieve the brands or organisations corporate objectives. This is to maintain long-term competitive advantage in each of the target markets. Competitive advantage is conveyed through the brand proposition. This is a product or service that is made distinctive by its positioning to competition in terms of price and product usage and personality in terms of functional attributes and symbolic value. An example of a fully global brand is Gucci with its premium prices, exclusivity, high quality product and service targeted to the wealthy and status conscious customer. This shows the consistency of...
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