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Brand marketing Nike vs. Adidas Intro The Nike and Adidas brand is well renowned globally and plays a major role in consumer decision making. The brand image for both Nike and Adidas is immense. Adidas has been slowly eroding the market share from Nike and Adidas has comfortably moved to the second spot in this highly competitive industry. Adidas has evolved and is now one of the premier global leaders in sporting brands offering athletic footwear. Adidas relentlessly pursued innovation and refreshing content to differentiate itself from Nike. The markets and industry in which they compete are transforming rapidly, paced by the evolution - or revolution - in how 'sports' are defined. Nike Brief history and brand equity Nike has built itself a solid reputation in the last 30 years. The company's corporate overview relates the idyllic history of two running buddies from Oregon who grew their idea into one of the largest sports and...

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