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Brand Imaging In the modern business world establishing a brand image can be as important as the product/service a business provides. A recognised and trusted brand image shows the consumer that a business is dependable. This is why businesses work hard at establishing and maintaining a positive brand image. Large organisations work hard to raise the power and status of their brands and guard them carefully against unlicensed use or unfair imitation. An example of this was shown when Nike protested against the John Smith's advert featuring Peter Kay where he blasts a football over a fence and uses the Phrase "Ave it". Nike feel that "Ave it" too closely resembles their slogan "Just do it". Nike has suggested that it is "detrimental" to their brand and image using "an overweight...unskilled footballer with no apparent talent". Large organisations such as Nike do not seem to heavily focus on advertising their product features,...

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