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BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG5510 Module Title Dissertation Module leader Dr. Gabriella Spinelli Student ID number 0411825 Student name Degree Programme (e.g. Business and Management (General)) Corporate Brand Management MSc I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person's thoughts, writings, inventions, as one's own. It includes the incorporation of another person's work from published or unpublished sources, without indicating that the material is derived from those sources. It includes the use of material obtained from the internet. (Senate Regulations 6.46) By completing the above details, I confirm that I adhere to the School's Policy on plagiarism. Brunel Business School MSc Dissertation Part 2: Detailed Research Proposal Alignment of corporate identity as an important dimension of brand equity in the service sector: An application to mobile telecommunication entities in UK. Background In today's highly competitive and rapidly developing business environment branding of products is well known as a key to success...

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