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Boeing as Stakeholder.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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MBAD 260.10 Business and Public Policy Professor Mark A. Heuer Boeing as Stakeholder By Neal Benoit Duane Hart Jill Bannish Nico Vroom Theresa Linbo Adriana Gonzalez Sepulveda Did Boeing influence other stakeholders regarding Airbus? At the moment of the turmoil Boeing and Airbus where jointly involved in a visibility study for Very Large Airplanes (VLA is defined as 400 seats or larger in a normal configuration). At the same time Boeing opted out of the feasibility study. This combined with the lack of growth at Airbus generated the "issue" at Airbus Industrie. In respect to the existing situation Boeing changed its relation with some of the stakeholders, in particular with: 1. Airlines 2. Airbus 3. Airports 4. Governments Ad 1) Directly after Boeing stepped out of the feasibility study Boeing announced to build a stretch Boeing 747 (momentarlily 420 passengers). The stretch 747 would accommodate 490-550 passengers. The big advantage was the fact that Boeing had already demonstrated to be able to build...
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