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Summary of the book: "Blue Ocean Strategy" Requested in mail regarding Blue Ocean Strategy Certification. How to Create Uncontested Market Space and Make the Competition Irrelevant. Part One: Blue Ocean Strategy Chapter 1: Creating Blue Oceans. The Market conditions in most markets have gradually evolved with the result that supply exceeds demand in nearly every market. Accelerated technological advances improving industrial productivity are some of the main reason. Further globalization compounds the situation as trade barriers are dismantled and information are flowing much more freely. The result is accelerated commoditization of products and services. Therefore red oceans become increasingly bloody. Management will need to be more concerned with blue oceans than the current cohort of managers are used to. The dominant focus of strategy work over the past 25 years has been on competition-based red ocean strategies. This means more competition in known market space. Competition - in the book called: red oceans - will always matter...

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