Blockbuster Case Study
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Executive Summary Blockbuster's mission is to help transform ordinary nights into BLOCKBUSTER nights by being a complete source for movies and games. Blockbuster over the last 20 years has grown from a single video rental store to more than 8,900 company operated and franchised stores throughout the United States, its territories and 25 other countries. Blockbuster is open 365 days a year from 10am to midnight and averaging 3 million customers on average per day. During these last 20 years Blockbuster has competed with other stores to be the number one leader in providing the most selection of movies and video games. Blockbuster is also committed to strengthening the communities it serves. The Company's outreach programs and partnerships are designed to deliver measurable, positive results, on both national and local levels (www.blockbuster.com). Blockbuster is continuing to lay groundwork in its participation in new opportunities in rental subscriptions, movie, and game trading...

