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Beiersdorf company overview
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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BEIERSDORF TABLE OF CONTENTS I. BEIERSDORF - COMPANY OVERVIEW 3 1. HISTORY.............................................................................................3 2. PHILOSOPHY.........................................................................................4 3. BEIERSDORF'S BRANDS...........................................................................4 4. RESEARCH AND DEVELOPMENT..................................................................4 5. ENVIRONMENTAL PROTECTION AND SAFETY...................................................4 6. INDICATORS..........................................................................................5 II. THE INTERNATIONALISATION PROCESS OF BEIERSDORF 5 1. BEIERSDORF - A TRANSNATIONAL GROUP WHICH SELLS GLOBAL BRANDS 5 2. INTERNATIONALISATION STRATEGY OF BEIERSDORF - TWO DIMENSIONS 8 3. ILLUSTRATION OF BEIERSDORF'S STRATEGY - NIVEA 8 4. COMPARISON OF NIVEA'S MARKETING-MIX FRANCE - HUNGARY.............................11 III. L'OREAL.........................................................................................13 1. L'OREAL - COMPANY OVERVIEW 13 2. L'OREAL GOES INTERNATIONAL 164 3. THE BEAUTY OF GLOBAL BRANDING............................................................16 4. CONCLUSION......................................................................................16 ANNEX 19 SOURCES...............................................................................................22 INTRODUCTION Beiersdorf is a leading international consumer goods group, selling cosmetics, plasters, cremes, and many other products for personal care and health. It focuses on the development and care of a few global consumer brands of products of everyday use. With 90 subsidiairies and a developped network of distribution partners, Beiersdorf works in more than 100 countries all over the world and the group has known a huge international success through its different brands. We were interested in knowing more about its internationalisation...
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