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Beat GE at its own game.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Beat GE At Its Own Game In 1977, five years after it revolutionized the medical diagnostics imaging industry by successfully introducing the first CT scanner, EMI was facing many challenges both internally and externally. The biggest one was the imminent entry of General Electric's third-generation CT scanner. Can EMI capitalize on its early success and the first mover position? Can EMI continue its growth in the CT scanner market as the industry had evolved? Can EMI rapidly respond to the changing dynamics and maturing of the CT scanner market? Can EMI manage its own grow up pain in all functional areas, including R&D decision-making and marketing & manufacturing decision-making? Can EMI succeed in the largest market - U.S. market? In this assay, I will make a few strategic and tactical recommendations to John Powell, Managing Director, EMI, to address challenges his company was facing in 1977 and forward. My...
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