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Basics - What Is A Franchise? Franchising is a way of doing business. It is a method and marketing tool for companies to expand their market share more rapidly and less expensively. Some companies, which are thought to franchises, are in fact not franchises. All stores are owned and operated by the company itself (ex. Starbucks, Gap, Victoria's Secret). There are three basic types of franchises: 1. Distributorships, which grant the right to sell their parent company's product(s) such as auto dealerships (Toyota, Ford, GM, Mercedes, etc). 2. Trademark or brand name licensing, which gives the licensees the right to use the parent company's trademark or brand in conjunction with the operation of their own business ie. beverages (CocaCola) and sport franchises (Miami Dolphins, New York Yankees, etc). 3. Business format franchises, the type most people are familiar with (Subway, Meineke Muffler, Circle K) are the focus of this article. Business...

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