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ANGLIA POLYTECHNIC UNIVERSITY BUSINESS & ECONOMICS SET ACADEMIC YEAR 2002/3 SEMESTER TWO LEVEL: H MODULE TITLE: GLOBAL MARKETING STRATEGY MODULE CODE: BCH1M03 MODULE LEADER: JONATHAN WILSON SID: 0109864/1 ASSIGNMENT 1. Based on a company of your choice, suggest a new international market your firm could enter. You're chosen market must be justified and highlight any cultural problems the firm is likely to encounter. 2. Using case examples, analyse advantages and disadvantages a firm may experience by employing either ethnocentric or polycentric management orientation. CONTENTS PAGE 1. Based on a company of your choice, suggest a new international market your firm could enter. You're chosen market must be justified and highlight any cultural problems the firm is likely to encounter. 2. Using case examples, analyse advantages and disadvantages a firm may experience by employing either ethnocentric or polycentric management orientation. 1. Based on a company of your choice, suggest a new international market your firm could enter. You're chosen market must be justified and highlight any cultural problems the firm is likely to...

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