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Marketing Management Course MGMT : 5250 Case Study Barco Projection Systems Strategic Recommendations By Kirrily Van Riel INTER OFFICE MEMO To: Mr Erik Dejonghe Cc: Mr Frans Claerbout From: Kirrily Van Riel Re: Strategy regarding launch of Sony 1270 Please find attached a summary of recommendations relating to the pending Sony 1270 launch as discussed at our meeting earlier this week. If you have any further queries, please do not hesitate to contact me at the office as soon as required. Yours sincerely, Kirrily Van Riel Summary of Recommendations: * All current BPS development projects should be put on hold to facilitate the January launch of the BG800 at the 1999 Infocomm Trade show. The BG800 should replace the BG400 and should be priced between 800,000Bfr and 100,000Bfr. * A lower specification model (The BG700) should be made available to the "Data" segment in conjunction with the BG800. The BG700 will replace the BD600 and should be priced between 450,000Bfr and 500,000Bfr. * The BD600s should continue to...

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