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Overview: Avon, the world largest direct seller of a beauty and beauty-related products promoted Andrea Jung as their new CEO in November 1999. On that time the company was in serious trouble, with annual sales growth of less than 1.5% and crashing stock price during the greatest economic boom in history. Andrea Jung build new vision and strategic plan for Avon that called for it to introduce highly innovative new products; build new lines of business; transform its value chain and business process; make the internet a critical link in its direct selling business model; rebuild its image; enter the retail sector; and update its direct sales model. At the second year as CEO, she gains a number of strategic successes. Sales growth had increased from 1.5% into 6% in 2001; Company sales force was expected to expand by 15%; Operating profits were expected to growth by 7%; and...

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