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Authentics VS Fakes in Global Industry Prepared by Ranee Sirirushneekorn Submitted to Professor Stephanie Hughes Business Strategy, Implementation, and Control MGT685 Spring 2005 Northern Kentucky University Personal Learning Paper: Reading in class and Business Week article "FAKES!" The concepts from strategic management that we covered in class for the past four weeks are definitely reflected in the real world of business. Several theories and strategies mentioned in class mostly related or can be beneficially applied to the current business environment. The increase in global trade or globalization made business much more aware of external environment factors; i.e. up-to-date trends and technologies in order to sustain a competitive advantage or to at least survive in the intense competition as addressed in Chapter 2 or two??? (Dess, Lumpkin, Taylor, 2004). Furthermore, according to Chapter 3 or three????, companies need to constantly pay attention to the internal environment; i.e. input such as material, knowledge workers, and intellectual property within...

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