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Swinburne University of Technology Australian Graduate School of Entrepreneurship Child Care in Australia David Andrew 19 April 2004 Student No. 4169840 Table of contents Executive summary 3 1.0 Introduction 4 2.0 Macro Environmental Analysis 4 2.1 Political and Legal Considerations 4 2.2 Economic Considerations 5 2.3 Socio-cultural Perspective 5 2.4 Technological Environment 7 2.5 Demographics 7 3.0 Market analysis 8 3.1.1 Life cycle 9 3.1.2 Porter's Five Forces Model 10 3.1.2.1 Industry Rivalry 10 3.1.2.2 Threat of Potential Entrants 10 3.1.2.3 Bargaining Power of Suppliers 10 3.1.2.4 Bargaining Power of Buyers 10 3.1.2.5 Threat of Substitute Products 11 4.0 Competitive Analysis 11 4.1 Critical Success Factors 13 5.0 Strengths and Weaknesses of the Child care market in Stonnington 14 6.0 Recommendations and conclusions 15 7.0 Bibliography 16 8.0 Appendices 19 Executive Summary: Childcare in Australia is regulated by both the Commonwealth and State and Local governments, and is supported financially by the Commonwealth. The demand for childcare at the local and national levels is determined by many factors, such as the level of government subsidies, the participation rate of women in the...

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