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ASSUMPIONS FOR THE CHATEAU MEDIOCRE "Chateau Mediocre" is a medium-sized Bordeaux vineyard with a great reputation as its roots go back to eigtheenth century. However its production is restricted to white wines only. Taking the lead from the remarkable clarity of their white wines, "Chateau Mediocre" is now ready to launch its first red wine. Since now, the harvest of white grapes is among the best to take place in Bordeaux region. Fermentation in casks kept at low temperatures continues for three weeks. The wine then continues to age for around ten months. Chateau Mediocre sells quality wine and provides excellent customer service for wine lovers through an open direct line. It has also a well-established marketing department responsible for all the marketing activities. The company's success is largely based on the success of the marketing department. Its financial situation is quite good and stable. Profits usually reach the goals of the company. EXECUTIVE SUMMARY This...

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