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As a marketing consultant you have been invited to give a talk on the benefits of market segmentation &on the basis upon which consumer markets can be effectively segmented.
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| Submitted: Mon Jun 28 2004
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As a marketing consultant you have been invited to give a talk on the benefits of market segmentation &on the basis upon which consumer markets can be effectively segmented. Today I will be discussing with you, from my point of view as a marketing consultant the importance of Segmentation especially when it comes to such a large market as a consumer market. Their are 4 different segments which can be used on segmenting you market but before choosing which one you have to see a number of questions which will affect the way your company functions best. These are:> What is my market?> Who is my target market?> Which is the best media to attract them? When these are considered you can start seeing which methods of segmentation apply to you. Is it better to use Demographic, Geodemographic, Psychographic or Behavioral segmentation. Since there are many different market to consider in a consumer...
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