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Arts marketing - I will discuss in how far marketing begins the day a product is first conceived, and not the day it is ready for presentation to the audience.
Member rating: No Rating | Words: | Submitted: Fri Jan 16 2004
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Marketing has become to play a vital role in the cultural sector and a significant number of books have been published on the subject. Arts marketing is said to be very different from traditional marketing, since it consists very much of cultural development and delivering a service to a certain audience. In this essay I will discuss in how far marketing begins the day a product is first conceived, and not the day it is ready for presentation to the audience. In order to do this, I will consider marketing planning, which consists of segmenting the market, identifying a target audience and developing audiences. I will then briefly consider the example of the BALTIC to analyse in how far branding plays an important role in marketing an organisation. First of all it is quite important to know and understand what is meant when we speak of marketing in relation to...
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