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Application of the Marketing Mix.
Member rating: No Rating | Words: | Submitted: Thu Feb 05 2004
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Application of the Marketing Mix The marketing mix consists of the 4p's. These are; * Price * Place * Product * Promotion Getting this mix right is critical in order to successfully market a product. Product A product can be either goods or a service that is sold either to a commercial customer or an end consumer. The product is the basis of a whole marketing process. Drayton Manors product is the rides and attractions. It's slogan 'Family run for family fun'. Its main market segment is families. They try to cater for all the families' needs. They do this in a number of ways. They have a zoo for younger children and small rides such as in Robinson's Land. Its has family rides such as Golden Nuggets. It has a special show called 'The Drayton Manor Circus.' They not only do family rides but also have 'thrill seeker' rides, which include Apocalypse and Sky Flyer. There...
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