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MKT 5000 TERM PAPER APPLE INC MARKETING REPORT PUNIT, SHALINI, KAPIL, STAVROS, JOSEPH PROFESSOR NEIL COADE 02/07/07 Introduction Apple Inc, formerly known as Apple Computers until this year (2007), is about to jump into a new product line. Apple Inc is known for having hit product lines. Rather than releasing multiples of little products to try and win over consumers through market saturation, Apple Inc releases higher end, high quality, and high user friendly products. From the beginning of Apple's really popular products they'd been finding ways to increase the utility and ease of use of their products. They have never really had a very large economy, but over time they had developed a growing group of loyal users and the group have kept the company alive. The important thing is not as much as where the company has come from, but where the company is going. People are remembered for how they've finished rather than where they...

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