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Denny Lau Case 12 Apple Computer, Inc. October 10, 2004 The Beginning Since the mid 1970s, Apple Computer, Inc. had been a major player in the personal computer (PCs) market. Aside from manufacturing and designing its line of computers, Apple's product mix also includes software and hardware peripherals. Its most successful accomplishment includes the Macintosh line of desktop and notebook computers, the Mac operating system, and the iPod portable music player. Michael Porter's Five Forces Model examines the dynamics between competitors, suppliers, and buyers within an industry. Specifically, it focuses on five forces that impact the industry - rivalry, threat of substitutions, buyer power, supplier power, and barriers to entry. In order to better understand the theories behind these five forces, we will apply them to analyze Apple Computer, Inc. Rivalry To describe the rivalry between competitors in the PC industry as intense is an understatement. Whether it is the structure of the competition or degree of...

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