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APPLE COMPUTER In order to remain relevant in the uncertain, internet-fueled marketplace of the future, leaders in hardware , software , Internet , telecommunications , and entertainment industries are adopting fierce consolidation, acquisition and line extension strategies. The PC industry seems simultaneously ripe with far-reaching possibilities and weighed down by cautionary mature market trends. In an effort to exploit increasing demand for network access, a broad array of digital appliances is poised on the verge of enormous commercial development. As a result, the opportunity to use multi-platform development as a way to gain new users and increase market share appears more compelling than it has in many years. Apple offers potential for profitable return-on-investment; interoperable, future-focused technologies; and an experienced, full-service support organization to developers seeking lucrative opportunities to enhance both their bottom line and their competitive advantage well into this century. Apple Computer, Inc. designs, manufactures and markets microprocessor based personal...

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