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Ansoff Matrix Ansoff is Igor Ansoff developed a common tool used within marketing in 1957. His model gives organisation five strategic business options. Market share Shares in Sony have crashed almost 12% to two-year for the past quarter of their business year. The share price dropped, in heavy trading in Tokyo, this wiped more than $6bn off the Sony's market value. Analysts were pessimistic about the stock outlooks, saying no sustained improvement could be expected until at least early following year, when the results of the October-December sales season would become clear. Sony posted their first-quarter net loss of 30.1bn yen (£171m; $244m) after their flagging consumer spending noticed that key games unit fail to match expectations. Operating profit was down more than 90%, shares closed at 6,260 yen, down 11.5%. Market penetration This involves increasing sales of an existing product and penetrating the market further by either promoting the product heavily or...

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