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Anna Carlisle Marks and Spencer strategy report. Marks and Spencer have recently suffered from declining sales and profits in the clothing sector: last year overall sales fell by 0.5% and market share fell to 11%. If this decline continues, it will have a major effect on the long-term success of the 'worlds largest' store in Manchester. Clothing sales are important to the business, as a whole, as it accounts for 50.1% of UK sales. This means that pre-Christmas sales are essential to boost the short-term profits of the Manchester firm, in an increasingly competitive market. Objectives. Marks and Spencer have only three weeks to improve sales, therefore it would be unrealistic to aim for a huge increase in profits in the Manchester store or to aim for a dramatic increase in market share. A more practical objective would be simply to stop sales declining: to sell enough stock to maintain sales at...

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