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Analysis of internal and external environment. To analyse the external influences on my product will have to use PESTEL, which stands for: * Political * Economical * Social * Technological * Environmental * Legal Pestel is a way of analysing the external environment it is used by grouping all the external factors and analysing them one by one to evaluate the organisations performance with these external influences against them. Political Political influences on my product would be taxes I.e. V.A.T value added tax, when my product goes on sale it will have a set price which will be to cover cost and make a profit and to cover tax deductions which the government charges. However children's shoes are exempt from taxes so when my product goes on sale the price for children's sizes will be lower as they don't use up as much material and they aren't charged tax for where as adult trainers are so they will...

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