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Analysis of Video Game Market and Competitors.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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CONTENTS 3. Executive Summary 18. Conclusions 4. Introduction 19 - 27. Appendices 5. Competitors 6. Collaborators 7. Customers 8. Market Objectives 9. Segmentation 10. Positioning 11. Ansoff's matrix 12. Product 13. Promotion 14. Place and Price 15. Strategies 16. Challenges 17. Conclusions Executive Summary The electronic games market was worth £ m in 2002, an increase of % since 2001. Sony's Playstation 2 accounted for the majority of this in the UK market, with sales revenue of £ m. Increasingly UK households are acquiring electronic games every year, although the media impression of electronic games being children's toys is a false one, regular game buyers tend to be in their 20's and 30's. The subject matter ranges from children's characters, such as the popular Mario series for Nintendo, through to Grand Theft Auto and Halo for the more mature gamers from Playstation 2 and X-Box respectively. In console games, over 60% of consumer spending goes on software, that is games bought separately for consoles, Micro soft distributes its console at a price lower than the production cost in the hope that the loss...
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