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Marketing & Promotional Strategies Analysis of Marketing Promotional Strategies of London Dungeons: The Market Department who are a team that works for London Dungeons in order to ensure that the firms brand identities are maintained through the use of communication They do this by creating brand awareness and identified their target market that are, and potential market and the use of visual representation of the brand i.e. London Dungeons Logo. For London Dungeons their target market is family entertainment. On a regular basis their marketing department will put a marketing plan together, which covers the Marketing Mix - The 4P's Product: Although without exception a new attraction launched yearly, for example hey have embarked on the life of 'Jack the Ripper'. So the department launches communication focus on that including the general communication about that rest of the entertainment firm. Pricing: Their pricing structure reflects on targeted number of visitors. The marketing...

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