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Analysis current promotion campaign.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Chapter 3: Analysis current promotion campaign It is necessary to analyse the current promotion campaign of the MINI before there can be started thinking about recommendations and maybe changes in this strategy. This chapter will inform you about the message that MINI Holland wants to spread around the country to convince their target audience to buy this unique car. It will show an idea of what kind of budget they spend on which promotion tools. In the second part of this chapter there will be a same view at another country promoting the MINI, namely Belgium. 3.1 Message and house style of MINI With the background information about MINI and its target audience, we are going to look at the message that MINI Holland has made to sell the car. In the first chapter it became clear that the MINI is a unique car with a long history. The target audience includes...
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