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1. Introduction 2 2. Describe the provider 2 3. IT Service 4 3.1 Degree of tangibility or intangibility 4 3.2 Goal of service provider 5 3.3 Degree of customer contact 5 3.4 Relationship with customers 5 3.5 Customization in service delivery 5 3.6 Customers of the service and where the service takes place 5 4. The business environment of the IT service 6 4.1 General Environment 6 4.1.1 Social-Cultural 6 4.1.2 Economic 6 4.1.3 Technological 6 4.1.4 International 6 4.1.5 Political/Legal 6 4.2 Task Environment 7 4.2.1 Customers 7 4.2.2 Supplier 7 4.2.3 Competitors 7 4.2.4 Staff 7 5. Describe the IT service product's life cycle 7 6. Identify the channels of distribution relating to this service 9 7. Blueprint of the service operation 9 8. Identify effective design of the servicescapes 9 9. Plot aspects of buyer perception as it relates to your service. 10 10. How would you identify quality relating to this service? 10 11. Appropriates ways to measure customer satisfaction of the service 11 12. What controls would you put in place to ensure quality of this service was achieved? 11 13. The importance of customer retention relating to this service. 11 14. Evidence of Research 11 Conclusion: 12 Reference: 12 Appendix 12 1. Introduction Service is an act or a performance that is...

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