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3.1 Production values and trends Golden wonder currently produces for 3 main markets branded crisps, branded snacks and own brand products. The chart below shows the current production values for each market golden wonder produces for. As you can see golden wonder is currently producing most of its products for the branded snacks market. This is due to the overall increase of the consumption of snacks over the usual potato chip. The difference in the size of production is quite dramatic when we look at production values from 1996/7 and compare them to 2001/2 As you can see golden wonder have responded quickly and effectively to the market trend , and have increased there production in branded snacks by 15 %. Golden wonder is currently a private limited company and operates in the secondary sector. Although the secondary sector has seen a recent decline crisps and snacks do not follow this trend....

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