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Analyse and compare two companies belonging to two different industries, with different scopes in business - 'Southwest flies high, while Philip Morris is behind a smoke screen'.
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University of South Australia INTERNATIONAL GRADUATE SCHOOL OF MANAGEMENT Master in Business Administration (MBA) Course: Competitive Strategy Course Facilitator: Dr. Robert Heath TERM 3: 2004 Student: Mathew John ID: 100022793 First Comparative Case Assignment 'Southwest flies high, while Philip Morris is behind a smoke screen' "I declare the following to be my own work as understood by the International Graduate School of Management's School Policy on Plagiarism, unless otherwise cited." (signed) Table of contents Executive summary Title Scope Background Situation Conclusion and Strategic Directions Appendix Industry analyses for both companies * SWOT * Porters Five Forces * Pest Analyses Executive Summary Key words: Expansion of Southwest Diversification of Philip Morris In this report I have tried to analyse and compare two companies belonging to two different industries, with different scopes in business. Southwest airlines, a service related domestic airline company and Philip Morris and well known global company in the tobacco industry. Using the tools of Porters Five Forces and the internal and external industry analyses, this report tries to find out what made...
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