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An investigation into the purchasing of footwear in Females aged 18 - 21.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Customer Insights: An investigation into the purchasing of footwear in Females aged 18 - 21 Prepared for Julie Hilton By Claire Lindley Claire Wright & Fara Raqib. EXECUTIVE SUMMARY This report presents the findings of an investigation into the influences that may impact upon the buying behaviour of 18-21 year old females when seeking to purchase footwear items. The report firstly outlines the research objectives and a methodology, outlining the research approach adopted for this project, providing a clear explanation of why this method was adopted. This is followed by an overview of the key academic theories relating to the report subject. The main body of the report presents the findings of our research, supported by critical evaluation and discussion of the key findings, underpinned by existing theories and concepts, including a means end chain analysis of a the popular footwear brand, Dolcis. The discussion highlights -> Key products and brands preferred by our target market.> Key...
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